A short film by Mercedes-Benz about its Vision Urbanetic mobility concept has been viewed over two million times on YouTube.
The 1min 38sec video published last September showcases a self-driving, electrically-powered chassis with switchable bodies.
It can be used as a ride-sharing vehicle with space for up to 12 passengers, or as a goods transporter with space for 10 pallets.
Leaping off the drawing board, a scale version of the car was on display at the recent Consumer Electronics Show in Las Vegas.
Mercedes says it can reduce traffic flows, take the pressure off strained city infrastructures and contribute to an improved quality of urban life.