While navigation tech and crash ethics grab a lot of future car column inches, the implications for interiors deserve more attention.
As Marek Reichman, Aston Martin’s chief creative officer, noted at the launch of the Lagonda Vision Concept last year: “The electrification revolution means there is no longer any need for ‘horse and carriage’ design. The batteries occupy the floor of the car. Everything above that line belongs to us.”
Combine that with driverless and the options become mindboggling. From self-driving emergency clinics to mobile restaurants or red light districts on wheels, solutions will doubtless be designed for a wide range of activities.
Beyond the ‘real’ world, of course, there are further possibilities. Two former Audi employees, Nils Wollny and Marcus Kühne, set up Holoride to “develop the future of in-vehicle media”.
One innovation involves using live vehicle data (e.g. on acceleration or steering) to prompt real-time feedback in a virtual reality environment. They say this provides a more immersive experience and can also help to reduce motion sickness.