Our Zenzic CAM Creator series continues with Mika Rasinkangas, founder and President of Chordant.
Originally part of the global wireless and internet of things (IoT) research company, InterDigital, Chordant was spun out as a separate business in 2019, as “a dynamic data sharing expert”. The spark was a UK government initiative to test the hypothesis that regional transportation data has tremendous value, especially when shared between different parties. The results of this two-year public-private partnership were startling.
Please can you outline your work on connected and automated mobility?
MR: “First of all we looked at the mobility space. There’s the segment that maintains the road network and their supply chain, the mobility service providers – bus companies, train operators and new entrants such as Uber – then the whole automotive sector, OEMs and their supply chain partners. We sit right in the middle of all this and our role is data exchange – bringing dynamic data sets from different sources to come up with something different that solves problems with data driven solutions.
“The hypothesis was that a lot of data in the transport segment was either underutilised, in really small silos, or not utilised at all. The idea was to work with different entities – organisations, companies and universities – to bring data together and make it more widely available, leading to innovation and efficiency.
“It was obvious from early on that this was not only a technical issue, there was a human element. Data is controlled by different entities and departments so the challenge was to get these different data owners comfortable with the idea that their data could be used for other purposes, and to get consumers comfortable with it too. The result was more usable and more reliable dynamic data.”
What major shifts in UK transport do you expect over the next 10-15 years?
MR: “Last mile transport, micromobility solutions are ballooning and Covid19 will only accelerate this. People are walking, scootering and biking more, making short trips by means which don’t involve public transport or being in close contact to others.
“In terms of automotive, we’re living through a massive change in how people perceive the need to own a car, and this shift in perception is changing the fundamental business models. Autonomous vehicle technology keeps developing, connected vehicles are everywhere already and electric cars represent an ever bigger proportion of the vehicle population. In all these segments data utilisation will continue to increase. New cars collect huge amounts of data for lots of purposes and this can be used for lots of things other than what it was originally collected for.”
Can you address the data privacy concerns surrounding connected cars?
MR: “Data privacy is a multifaceted topic. On the one hand, Europe has been at the forefront of it with GDPR. That puts businesses operating in Europe on a level playing field. In terms of connected and autonomous vehicles (CAVs), these regulations set limitations on what data can be harvested and what has to be anonymised in order for someone to use it. It fits the norms of today’s society, but you can see in social media that this kind of privacy seems less important to younger people, however perspectives vary greatly and companies need to be transparent in usage of people’s data.
“From a business perspective, we have to take privacy extremely seriously. The explosion of data usage can have unintended consequences but by and large the regulatory environment works quite reasonably.
“We typically deal with conservative entities which put privacy and security in the middle of everything – if there’s any uncertainty it’s better to not do it, is the attitude. Think of all the sensitive personal data that entities like car companies and mobile telephone companies have. It can give an extremely accurate picture of peoples’ behaviour. There are well established procedures to anonymise data so customers can be comfortable that their personal data cannot be identified.”
What are the main risks in the shift to self-driving and how can these be mitigated?
MR: “One could talk about a lot of different challenges. What about the latency in connectivity in order to ensure processing takes place fast enough? There’s a gazillion of things, but to me these are technical nuts that will be cracked, if they haven’t been already. One of the biggest challenges is the interaction between human-controlled vehicles and automated vehicles. When you add in different levels of driver assistance, urban and rural, different weather conditions – all sorts of combinations can happen.
“The UK is at the forefront of CAV testing. There are government sponsored testbeds and companies are running trials on open roads, so the automotive industry can test in real-life environments. We cannot simulate everything, and the unpredictability of interactions is one of the biggest challenges. A traffic planner once told me that in his nightmares he sees a driverless car heading toward a granddad in a pick-up truck, because there’s just no telling how he might react!”
Is there anything else you’d like to mention?
MR: “I’d like to address the explosion of data usage in mobility and how dynamic data enables not only efficiency improvements but new business models. According to recent studies by companies like Inrix, congestion costs each American nearly 100 hours or $1,400 a year. Leveraging data-driven insights can drive change in both public policies and behaviours. In turn, these can result in reduced emissions, improved air quality and fewer pollution-caused illnesses.
“CAVs can be data sources providing tons of insight. Think about potholes – new vehicles with all these cameras and sensors can report them and have them fixed much more efficiently. This is just one example of entirely data-driven efficiency, much better than eyeballing and human reporting. There will be a multitude of fascinating uses.
“Organisations such as vehicle OEMs, transport authorities and insurance providers will require facilities for the secure and reliable sharing of data, and that’s where we come in. I would urge anyone interested in data driven solutions in the mobility space to visit chordant.io or our Convex service site at convexglobal.io.”