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PAVE is on a mission to inform the US public about self-driving vehicles.

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Letters from America: Partners for Automated Vehicle Education (PAVE)


There are many lessons America can teach us Brits about the safe introduction of driverless cars, and the vital work of Partners for Automated Vehicle Education (PAVE) is a prime example.

The US is well ahead of the UK in terms of on-road testing and there have been crashes. These high-profile incidents have dented consumer confidence and calls for greater oversight have now been met.

On 29 June 2021, The National Highway Traffic Safety Administration (NHTSA) announced that the manufacturers and operators of vehicles equipped with advanced driver assistance systems (ADAS), or higher SAE level automated driving systems, must report crashes.

Against this background, PAVE has a mission “To inform the public about automated vehicles and their potential so everyone can fully participate in shaping the future of transportation”.

Tara Andringa
Tara Andringa, Executive Director of PAVE

Executive Director of PAVE, Tara Andringa, explains: “PAVE was born at CES in Las Vegas in 2019 and unites industry, academia, non-profits and the public sector. PAVE aims to bridge the gap between the huge resources that industry is investing in AV technology, and opinion polls that show that the public is largely confused and distrustful. Our mission is to educate and engage the public.

“We don’t advocate for any particular policy. We are all about education, having a conversation and raising the level of understanding – we want to equip everyone to be part of the conversation. We started with 18 members at CES, and we’ve grown to over 80 members. There has been a lot of agreement about the need for this kind of effort, including many big industry players.”

Importantly, PAVE now has many of these big players on-board: vehicle manufacturers including Audi, Ford, Toyota and VW; AV specialists Cruise, Oxbotica and Waymo; IT and comms giants Intel and Blackberry; motoring bodies including the National Automobile Dealers Association (NADA); influential campaign groups like Mothers Against Drunk Driving (MADD); and charities such as The National Federation of the Blind.

Andringa continues: “Although our organisation includes very diverse members with diverse missions, we find that our efforts are more impactful if all of these groups come together.

“We like to put on demonstration events to demystify the technology and the good news is that knowledge and experience change attitudes. When we get people into AVs, they often say it is just like being in a human-driven car, and it’s almost boring. For us, that’s a success. It builds trust and understanding, which are universal concepts.

PAVE demo
PAVE AV demonstration event

“We also conduct surveys and have found a lot of confusion about the technology that’s on the road today – from people who say self-driving cars will never happen, to people who think their cars are already equipped to drive themselves.

“In particular, people confuse driver assistance with self-driving. We very much believe ADAS can improve safety, but we always emphasise that all cars for sale today require a responsible driver behind the wheel.

“Another way we have reached a lot of people is through our weekly panel discussions looking at all different aspects of AVs. These originally came about due to the pandemic, but they have gotten over 12,000 views on YouTube.

PAVE panel
PAVE panel discussion

“Recently we partnered with the State of Ohio to engage the public sector. Town and city authorities want to be ready, but they have lots of questions. We ran a workshop on how AVs work from the point of view of regulation, freight, law enforcement and linking with existing transport. The response was incredibly positive.”

For more information, including links to the panel discussions and other helpful resources, visit pavecampaign.org

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Author: Neil Kennett

Neil is MD of Featurebank Ltd. He launched Carsofthefuture.co.uk in 2019.

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