2020 has been an epic year for Tesla. While virtually every other vehicle manufacturer continues to build petrol, diesel and hybrid cars, Elon Musk’s commitment to pure electric has paid off handsomely.
Back in February, the Model 3 was named UK Car of the Year. By July, a share price surge had made Tesla the world’s most valuable car company, worth a staggering $208bn, overtaking Toyota (on $203bn) and miles ahead of Volkswagen ($74bn), General Motors ($36bn) and Ford ($24bn).
Since 2016, with the introduction of the Autopilot Hardware 2 package, Tesla has made ever bolder claims about full self-driving. “It’s almost getting to a point where I can go from my house to work with no interventions,” boasted Musk this summer.
Such remarks have drawn stinging criticism. “Tesla has repeatedly rolled out crude beta features, some of which can put people’s safety at risk and shouldn’t be used anywhere but on a private test track,” said William Wallace, manager of safety policy for Washington-based Consumer Reports.
Not so long ago, rival carmakers were similarly dismissive of battery power. What they’d give to be as desirable as Tesla now!
Last week, as part of his 2020 annual shareholder meeting (and much-publicised #BatteryDay), Musk laid down an ambitious new marker: “I think probably like in about three years from now, we’re confident we can make a very competent, very compelling $25,000 electric vehicle that’s also fully autonomous,” he said.
Given how quickly they’ve revolutionised the industry, who’s to say Tesla won’t also win the race to driverless?