Ford Helping autonomous vehicles to communicate with pedestrians video screenshot

Must-see video: why is Ford disguising drivers as car seats?


Ford Europe has posted a new video highlighting an innovative approach to autonomous vehicle testing:

Drivers frequently use hand gestures (!), head nods and eye contact to communicate with other road users. For example, to establish that a pedestrian is crossing, that a cyclist has seen them or that they’re letting another car go first.

But how will self-driving vehicles achieve a similar degree of interaction? One idea is to use flashing lights of different colours.

To test the theory without spending a fortune on autonomous tech, Ford created the “Human Car Seat” – camouflaging a driver so the vehicle, at first glance at least, looks driverless.

This homespun method allows observers to more effectively gauge real-world responses.

According to Automotive World, 60% of people surveyed thought the Transit Connect was an autonomous vehicle and turquoise emerged as the preferred light colour.

Ford, in partnership with electronics specialist Hella, is now conducting further tests, including positioning the lights on the grille and headlamps.

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Author: Neil Kennett

Neil is MD of Featurebank Ltd. He launched Carsofthefuture.co.uk in 2019.