Multiple new UK self-driving feasibility studies get go ahead as 2025 CAM Pathfinder Competition winners announced

From London to The Highlands and Islands: Green light for 14 new UK self-driving projects

Following last month’s boost for self-driving in the UK government’s Modern Industrial Strategy, we now have confirmation of 14 new feasibility studies set to receive multi-million-pound backing via the CAM Pathfinder programme.

While the Modern Industrial Strategy highlighted “The role of standards in self-driving vehicles”, namechecking BSI, Wayve, Oxa, Horiba Mira and WMG, the follow-up Sector Plan for Advanced Manufacturing promised to “Champion a commercial landscape fit for the future of connected and automated vehicles”.

To achieve this, the government has committed to “Increase funding to our CAM Pathfinder programme with a further £150 million extending it until 2030”.

Delivered by the Centre for Connected and Autonomous Vehicles (CCAV), supported by Zenzic and Innovate UK, Pathfinder’s mission is to investigate early commercial CAM opportunities and position the UK supply chain to fill technology gaps.

Transport for London (TfL) will new lead the	London Bus Depots project
Self-driving public transport: TfL will new lead the new London Bus Depots project

The 14 winning projects are:

  • London Bus Depots, led by Transport for London, Fusion Processing, Metroline and Alexander Dennis
  • Autonomous Impact Protection Vehicle, led by Ringway with Colas, Fusion Processing, TRL and ACKLEA
  • CitiPod, led by Cambridge Electric Transport and Cambridgeshire County Council
  • eFREIGHT, led by Voltempo, Catapult and Berkeley Cars
  • GAMMA – Glasgow Automated Mobility Mass-Transit Accelerator, led by dg:cities, Admiral and ZF
  • ADASTRA Feasibility Study for Self-Driving Shuttles in Mobility Hubs, led by Suffolk County Council and Smart City Consultancy
  • Kirkwall Autolink – Outline Business Case for Autonomous, Zero-Emission Shuttle Service, led by Urban Foresight, Aurrigo, and The Highlands and Islands Transport Partnership (HITRANS)
  • NAVIGATES – Networked AV Integration and Governance with Advanced Technology and Security, led by Angoka and Cenex
  • Runway to Autonomy – Removing NUIC Obstacles for Autonomous Baggage Handling Vehicles, led by International Airlines Group (IAG) and RDM Group
  • MAEVe – Modular Automated Electric Vehicle, led by aim technologies, EVIE and Cavonix
  • Unified Neutral Net-Radar, led by Radareye and EnSilica
  • Opt Tech 4 Auto & RC, led by Atera Analytics Ltd
  • Dora – Developing Objective and Quantifiable Risk Assessment for CAV, led by IDIADA and the University of Warwick’s Warwick Manufacturing Group (WMG)
  • CAM4Events – Exploring Deployment of CAM Technologies and Services for Events, led by You Smart Thing Ltd, Transport for West Midlands, Syselek and AJW.

Self-driving winners

Getting the green light for so many diverse and ambitious projects is a huge win for CCAV and the whole UK CAM community.

“This announcement highlights the UK’s commitment to innovation and signals confidence in the industry’s future potential,” said Mike Biddle, Executive Director for Net Zero at Innovate UK.

Self-driving expert Mark Cracknell, Programme Director at Zenzic
Self-driving expert Mark Cracknell, Programme Director at Zenzic

Specifically on self-driving, Mark Cracknell, Programme Director at Zenzic, said: “We are looking forward to working with the consortiums delivering each of the 14 projects over the coming weeks and months to further develop their businesses cases, demonstrate the commerciality of their solutions and provide vital insight into the opportunities presented by the UK becoming a global CAM pioneer.”

New Department for Transport research into emergency scenarios by 2024 Self-Driving Industry Award winner Dr Clare Mutzenich.

Self-driving emergency assistance! New DfT research explores passenger needs in nightmare fire, flood and sickness scenarios

The pace of change in self-driving can be dizzying at times. It was only last November that Dr Clare Mutzenich picked up our 2024 Self-Driving Industry Award for Research, for her groundbreaking work on generational trust in AVs for Lacuna Agency.

Fast forward eight months and Lacuna, sadly, is no more, yet Mutzenich is busier than ever – launching a new company, hosting one of the best sessions at MOVE 2025, and conducting more essential research for the UK Department for Transport.

An incredibly detailed 106-page DfT report, published in June, explores multiple emergency scenarios, focusing particularly on the needs of passengers when there’s no driver on-board, as project director Dr Clare explains…

Dr Clare Mutzenich receiving our 2024 Self-Driving Industry Award for Research
Dr Clare Mutzenich receiving our 2024 Self-Driving Industry Award for Research

Q: So, Dr Clare, what’s this new DfT study all about then?

“The government has promised that automated vehicles (AVs) will be on the road by 2026 and, as deployment gets closer, there are many questions about how people will interact with AVs in everyday conditions.

“Our study asked, instead, what happens when something goes wrong in a self-driving taxi and there is no driver to help, particularly if users are, for example, older adults, children, or have accessibility issues?

“We considered every one of the nine protected characteristics from the Equality Act 2010, assessing whether characteristics such as age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation affected what people could do in emergencies like a fire, flood, or unwell passenger.”

Q: That’s a complicated sample. How did you find the participants?

“We worked with recruiters who reached out to communities, charities and faith groups across Leicester, Nottingham and Birmingham. Everyone was selected based on intersecting characteristics – no one is just ‘disabled’, for example, they may also be male, catholic, black, heterosexual, and so on.

“We aimed for a fully diverse cross-section so we could understand how all users might respond to emergencies. We also removed barriers to participation. Carers could join, venues were accessible, and we avoided scheduling during religious festivals.

“We phoned people in advance to ask how we could make the experience more comfortable; like having fewer people in the room for neurodivergent participants, or scheduling around childcare for mothers. A key focus of this research was ensuring that these seldom-heard voices in transport were included so that inclusive design is baked in, right from the start.”

Q: Amazing. Please tell us more about the methodology…

“We used simulated emergencies. No one was really put into a fire situation! We created six realistic scenarios in virtual reality (VR), including internal issues like an unwell passenger, external interactions like a pedestrian trying to get into your self-driving taxi, and other issues like flooding or being dropped off in the wrong place.

“We tested 91 participants in person. They first viewed the VR scenario while we acted as a virtual moderator, flying around the scene and asking what they would need from the AV system and what they felt they could do.

“Then we took off the headsets and continued the conversation in real life. It’s an exciting, novel method – letting participants experience an immersive emergency in VR with other ‘passengers’, and then immediately reflect on it in an in-person focus group.”

Q: And the key findings were?

“Having no driver to help in an emergency made a big difference, particularly for women, younger and older participants, and those with physical, visual or cognitive impairments. What came across loud and clear was that the responsibility shifts to the user, who might need to speak to emergency services or other passengers.

“Designers will need to ensure that communication is multi-modal and accessible, for example, audio-visual alerts that clearly inform passengers what is happening. Safely exiting the vehicle was a key concern in the fire and flood scenarios. Some participants told us they would need doors or ramps to be activated or would need assistance to get out.

“As we know, disability is not universal – while some users had no issue being dropped further from their destination, for others that would be impossible. Female, non-binary and pregnant women expressed feelings of vulnerability about being alone in a self-driving taxi, especially if a pedestrian tried to enter.

“In that situation, it wasn’t always clear if they should stay in the AV with the doors locked or get out. They wanted the ability to contact a remote operator for support. Race, religion or sexual orientation sometimes made participants feel hesitant about helping or asking for help, in case they were misjudged.

“Even after an emergency, some needed help arranging alternative transport to complete their journey, sometimes preferring not to use self-driving transport again.”

Q: Knowing all that, what would be your call to action?

“The barriers faced by passengers in an emergency in a self-driving taxi aren’t always practical – they can be emotional, sensory, physical and cognitive. Many reactions are shaped by perceptions of safety linked to protected characteristics.

“The absence of a driver presents an opportunity to reimagine how support is offered and could even represent an enhanced, more inclusive service, such as multilingual options or better accessibility features.

“As the technology develops we could tailor transport assistance based on users’ individual needs, like voice-guided systems and inclusive interfaces. But, most importantly, this study shows that we can’t design transport services for people if we don’t ask them what they need.

“I learnt something new every day of testing, as participants shared their lived experience of what works and what doesn’t. For AVs to succeed, we need an equitable approach to design, otherwise the people we most hope will benefit may decide the risk isn’t worth it.”

Dr Clare Mutzenich launched Anthrometric in 2025
Dr Clare Mutzenich launched Anthrometric in 2025

Specialising in behavioural science, policy and human factors, with a focus on trust, safety and accessibility, Dr Clare’s new company, Anthrometric, is there to support organisations in designing services that work for everyone.

The full DfT report “User requirements to enable passengers of automated passenger services to perform journey tasks during emergencies” is available for download here

Got a great self-driving product? Enter the Self-Driving Industry Awards 2025

Entries Open for Self-Driving Industry Awards 2025

Entries are now open for the third annual Self-Driving Industry Awards, the world’s #1 celebration of excellence in automated mobility.

Presented by Carsofthefuture.co.uk, the 2025 awards will follow the same peer-led format as previous years, with all entrants gaining the right to nominate deserving people and vehicles for the top honours.

The reigning Vehicle of the Year is the all-electric Ohmio Lift shuttle. It can carry up to 20 passengers, with disabled access prioritised via an automatic ramp and dedicated wheelchair bay.

Self-Driving Vehicle of the Year 2024 - Ohmio Lift
Reigning Self-Driving Vehicle of the Year – the Ohmio Lift shuttle – in Margate in 2024

Neil Kennett, editor of Cars of the Future, commented: “From Milton Keynes to San Francisco, the global self-driving ecosystem continues to grow. These awards celebrate the world’s best new automated mobility products and services, and the incredible people behind them.”

The deadline for entries is 5pm UK-time on Friday 19 September 2025, with all shortlisted candidates receiving an invitation to the awards ceremony in November.

For further details: Carsofthefuture.co.uk/awards

For media enquiries: Self-drivingpr.com

#carsofthefuture #sdia25

Self-driving event report: Cars of the Future at MOVE London 2025

UK self-driving takes centre stage at MOVE 2025

The world’s #1 converged mobility event returned to London’s Excel on 18-19 June, with UK self-driving taking centre stage, quite literally.

The show opened with a speech by Minister for the Future of Roads, Lilian Greenwood MP. Hot on the heels of the ITS UK event the previous day, she set the tone for another strong UK self-driving performance, saying: “By 2027, we will have one of the most robust safety frameworks for self-driving in the world.”

If MOVE 2023 was all about the environment, and 2024 was a victory for EV charging, this was self-driving’s year, illustrated by the headline chat on the main stage featuring Kaity Fischer, VP of Commercial and Fleet Operations at Wayve, in discussion with yours truly.

Neil Kennett and Kaity Fischer talk self-driving at MOVE 2025
COTF editor Neil Kennett and Kaity Fischer of Wayve talk self-driving at MOVE 2025

The subject was “Embodied AI and the future of mobility” so naturally we started with Wayve’s AI Driver – how it differs from other systems, how it adapts to new environments without prior exposure, how most OEMs shunned it until quite recently, and why global brands like Nissan and Uber and now very much on-board.

Earlier, Lukas Neckermann, of PAVE Europe, had hosted a high-profile keynote on “The age of autonomous” featuring Pierre Pomper of Einride, Kathy Winter of May Mobility, Helen Pan of Baidu, and Gavin Jackson of Oxa.

Age of autonomy panel at MOVE 2025
High-profile self-driving panel on day one of MOVE 2025

It wasn’t just the prestigious slots either. Self-driving featured prominently throughout, across multiple theatres, from the biggest stands to the Start-up Village.

Self-driving & 5G

Skipping to the end, the final panel on day two was titled: Autonomous vehicles and 5G – how to ensure reliable, low-latency connectivity for driverless transport. 

Also moderated by my good self, it featured Sunil Budhdeo, Transport Innovation Manager at Coventry City Council, Fabrizio de Paolis, 5G & 6G Manager at the European Space Agency, and Alex Walling, Head of Business Development for Network as Code at Nokia.

We largely focused on the safety-critical requirements for self-driving passenger vehicles, whether that’s automated driving features in privately-owned cars, robotaxis or public transport shuttles.

Starting with satellite connectivity and the role of international standards, we moved into network slicing and programmable services – how 5G networks can be more than just a pipeline – before finishing on collaborative working, how local authorities, the DfT, Ofcom and industry partners must come together to maximise the benefits of this cutting-edge tech.

Probably the most in-demand demonstration of the entire event was the driving rig on the Nokia stand – not a simulator but real-time, real-life remote operation – the chance to drive an actual car on a closed road in Estonia from a chair in an exhibition hall in Docklands. Impressive, engaging, and one in the eye for anyone doubting the viability of this important capability.

Neil Kennett remote operates a real car on a closed road in Estonia from MOVE 2025
Neil Kennett remote operates a real car on a closed road in Estonia from MOVE 2025

In other news, it was great to hear from 2023 Self-Driving Industry Award winner Thomas Sors that Beam Connectivity are now operating in UK airports, from Ahmed Abdelazim that Sensible 4’s extreme weather expertise is becoming more widely appreciated, and from Martin Kahl that influential groups like FISITA are giving self-driving ever more attention.

Our reigning champions continue to go from strength-to-strength too, with Jose Paris updating us on the uptake of Streetscope’s Collision Hazard Measure, and Deniz Cetin confirming that Karsan are operating autonomously in ever more locations worldwide.

Other highlights

Elsewhere, there were plenty of non-self-driving attractions – from active travel solutions to mechanical wonders like the Neitem tilt technology, which dramatically reduces the risk of rollover in three-wheelers.

Thanks to Charlotte Jones of the Motability Foundation for explaining the logic behind a host of clever features in their new concept vehicle – notably improved access, more storage and the innovative utility bar.

Motability Foundation concept at MOVE 2025
Motability Foundation concept at MOVE 2025

We must also mention Dr Clare Mutzenich’s interview with Ali Russell, Managing Director of Extreme H, the world’s first hydrogen-powered off-road racing series.

We saw the car at a recent event at the Tottenham Hotspur stadium but were not aware of the groundbreaking approach – 50/50 male female driving teams with equal time behind the wheel, closing the racing opportunity gender gap and attracting a far more diverse audience than the likes of F1 and Nascar.

What else? Oh yes, we gave out loads of copies of the new Summer 2025 Cars of the Future magazine. The feedback was amazing, to the extent that we’re seriously considering becoming regular printers!

Active travel at MOVE 2025
Active travel at MOVE 2025

Congrats to Grace, Mate, Maya and the whole Terrapinn team for another fantastic event, and kudos to Somdip Dey for being the snappiest dresser at the MOVE Groove afterparty.

MOVE will be back in London next year, on 17-18 June 2026.

AV event report: Intelligent Transport Systems UK Parliamentary Reception, June 2025

Vociferous Applause for AV Act at ITS UK Parliamentary Reception, 17 June

We were delighted to attend the Intelligent Transport Systems UK (ITS UK) Parliamentary Reception at Westminster last week (Tuesday 17 June), with highlights including a policy update from Minister for the Future of Roads, Lilian Greenwood MP, and notable praise for the Automated Vehicles (AV) Act.

After initial networking and a chance to take in the glorious views from the Terrace Pavilion, we were greeted by Henry Tufnell MP, who referenced progress on the AV Act – prompting a spontaneous round of applause – the Bus Services Bill, Great British Railways (GBR), the National AI Strategy, and the Integrated National Transport Strategy (INTS).

There followed a compelling short speech by Peter Simm, of event sponsor Mobius Networks. “Transport relies on digital systems, so we need to take cybersecurity seriously,” he said. “Imagine if impacts lasted for 6 weeks, like the recent M&S attack.”

Peter Simm, of Mobius Networks, at ITS UK Parliamentary Reception, June 2025
Peter Simm, of Mobius Networks, at ITS UK Parliamentary Reception, June 2025

ITS UK Chief Executive, Max Sugarman, then spoke eloquently about expanding choice and joining up modes, helping local authorities move from trials to deployment, and having a grown-up conversation about road charging.

The gravitas of the occasion was reflected by the seniority of both the speakers and the ITS UK members in attendance. We heard from not only Lilian Greenwood MP, but also the Shadow Transport Minister, Lord Moylan, and the Lib Dem’s Transport Spokesperson, Paul Kohler MP.

All party support for AVs

Lord Moylan thanked ITS UK for fostering collaboration and promoting innovation. “The greatest risk lies in running away from new technology,” he said. “The Conservative Party is supportive of the AV Act, which lays the groundwork. It is a significant step to ensure the UK remains at the forefront of this technology.”

Lauding the Netherlands for its cutting-edge approach to integrated transport, Kohler urged greater local decision-making. “This cannot all come from the centre,” he said. “We need to hear what local communities need. Some rural areas have no buses at all, it’s just not good enough. Now is the time for ambition and innovation.”

The headline slot naturally went to the government. Lilian Greenwood (Labour member of parliament for Nottingham South since 2010, now Minister for the Future of Roads) spoke of the Department for Transport’s vision for “safer, faster journeys for everyone”.

Minister for the Future of Roads, Lilian Greenwood MP, at ITS UK Parliamentary Reception, June 2025
Minister for the Future of Roads, Lilian Greenwood MP, at ITS UK Parliamentary Reception, June 2025

Describing AVs as “an example of the benefits AI can bring”, and the issue of marketing terms as “an important safety matter”, she added: “The months, years, decades ahead are full of opportunities for transport. If we get it right, there’s a very bright future.”

UK transport community

Formalities complete, we adjourned to the balcony by the Thames for further networking. Especially coming the day before MOVE London 2025 at Excel, there was a pleasing mix of familiar self-driving faces – Kenneth Clarke of Silvera Automotive Solutions, Hendrik Frenzel of Dromos, Jamie Hodsdon of Oxa, Karla Jakeman of TRL, and Richard Morris of Innovate UK – and representatives from the wider intelligent transport community.

Absolute pleasure to chat with Paula Claytonsmith of The Local Council Roads Innovation Group (LCRIG), Jordan Cowley of Transport for West Midlands (TFWM), ITS consultant Alistair Gollop, Paul Hudson of Now Wireless, Jon Lyons of Mobius, John Paddington of ERTICO, Ian Patey of WSP, Rachael Quinn of ITS UK, Dave Todman of Amazon Web Services (AWS), and Andrew Waight of Solent Streetworks.

Paul Hudson and Kenneth Clarke talking AV – not a bad view eh?
Paul Hudson and Kenneth Clarke talking AV – not a bad view eh?

For more on how ITS UK is helping to build safer, greener, more integrated transport networks, visit its-uk.org

Your favourite self-driving news back in print for Summer 2025

Cars of the Future – the UK’s No.1 for self-driving – in print again for Summer 2025

Following the soaraway success of our first ever Cars of the Future magazine, the UK’s #1 for self-driving is back in print for Summer 2025.

In the run-up to MOVE 2024, we thought visitors to the AV theatre might like a hard copy compendium of our most-shared online news stories. It proved incredibly popular. They all went on the first morning and we had to print more for Cenex.

To let you in on a secret, last year’s was all rather last minute. We collected it from the printers on our way to Excel! This year, we were much more organised.

Self-driving news

The Summer 2025 edition – supported by Oxford RF, Self-Driving PR and Streetscope – profiles Aribo, Autoura and Ben, with key insights from BSI’s webinar, Zenzic CAM Innovators’ Day 2025, and, of course, The Self-driving Industry Awards.

Ready well in advance of MOVE, it made its public debut at the ITS UK Parliamentary Reception – reports on both events to follow.

If you’d like a printed copy, please email us, or check out this digital copy: Cars of the Future, print issue 2, Summer 2025

Cars of the Future issue 2 at the House of Commons, June 2025
Cars of the Future issue 2 at the House of Commons, June 2025

Self-driving makes headlines thanks to major UK government announcement… and LA protests

Back to the future for UK self-driving: Green light for advanced trials from Spring 2026

It may not be as “fast-tracked” as widely advertised, but it is nonetheless great news that advanced trials of self-driving vehicles – basically on-road testing without a safety driver on-board – are scheduled to begin in the UK early next year.

As we reported last month, there had been growing frustration among self-driving leaders that the UK timescale seemed to be slipping.  

When the AV Act passed back in May 2024, the then Conservative government of PM Rishi Sunak promised self-driving vehicles “on roads by 2026”.

A delay was never officially announced, but many industry insiders were resigned to a 2027 start date. As such, there is widespread relief that we are now, at least, back on track.

A Centre for Connected and Autonomous Vehicles (CCAV) press release led with the eye-catching: “Driving innovation – 38,000 jobs on the horizon as pilots of self-driving vehicles fast-tracked”.

 Intriguingly followed by: “From 2026, self-driving cars without a safety driver could be available for people to book via an app for the first time.”

June 2025: Transport Secretary Heidi Alexander back UK to be world leader in self-driving
June 2025: Transport Secretary Heidi Alexander backs UK to be world leader in self-driving

“The future of transport is arriving,” said Transport Secretary Heidi Alexander. “Self-driving cars could bring jobs, investment, and the opportunity for the UK to be among the world-leaders in new technology.

“With road safety at the heart of our pilots and legislation, we continue to take bold steps to create jobs, back British industry, and drive innovation to deliver our Plan for Change.”

Supporting comments

The release went on to quote multiple interested parties…

Technology Secretary, Peter Kyle: “It’s great to see the UK storming ahead as a global leader in using this technology – making our roads safer, travel easier and driving growth by spurring innovation across the country.”

Wayve CEO, Alex Kendall (our inaugural Self-Driving Industry Person of the Year Award Winner): “Accelerating commercial self-driving pilots to 2026 positions the UK as a leading destination for the deployment of L4 self-driving technology. These early pilots will help build public trust and unlock new jobs, services, and markets.”

SMMT Chief Executive, Mike Hawes (who last year warned of delays jeopardising competitiveness): “Pilot rollout of commercial self-driving services from next year will widen public access to mobility, while the consultation will ensure the technology is deployed in a safe and responsible way. These latest measures will help Britain remain a world leader in the development and introduction of self-driving vehicles, a manifest application of AI at its finest.”

Oxa’s Gavin Jackson: “Oxa welcomes the Department for Transport’s (DfT) decision to enable driverless services on British roads by 2026. Since 2024, Oxa has advocated for an expedited regulatory regime. Clear rules will open up the market and encourage transport companies to introduce the benefits of autonomous vehicles across the country.”

Uber’s Sarfraz Maredia: “Uber already enables tens of thousands of driverless trips each month worldwide through partnerships with leading AV developers. Having recently appointed a dedicated leader for our UK autonomous efforts, we look forward to working with regulators and partners to deploy this technology safely in Britain.”

Waymo’s Michelle Peacock: “The United Kingdom has long been home to our first European engineering team dedicated to the development of our AI-powered Waymo Driver. We’re delighted to see the government lay the groundwork for new investment possibilities in the years ahead.”

TechUK’s Julian David OBE: “Today’s announcement is great news for the UK’s AV and tech sectors. Safety must be front and centre of any new regulatory regime. The call for evidence on the statement of safety principles enables a healthy discourse on what outcomes the public should expect from self-driving vehicles.”

Safety principles

Ah yes, the open call for evidence on automated vehicles: statement of safety principles – as required under Section 2 of the AV Act 2024 – that was also announced by the DfT and CCAV today (10 June 2025). You have until 11:59pm on 1 September 2025 to contribute.

Congrats to Uber on maximising the press opportunity – see “Uber to bring self-driving cars on to Britain’s streets next year” in The Telegraph, and “Driverless Uber taxis coming to UK in MONTHS – all you need to know” in The Mirror.

Any connection between this and the commitment to enable “people to book via an app” we wonder? We also welcome these additional comments…

The Royal Society for the Prevention of Accidents (RoSPA) Policy Director, Steve Cole: “RoSPA welcomes the government’s announcement as an important step towards ensuring that people will be able to benefit from self-driving technology as safely as possible.”

Chair of RoadSafe, Arun Srinivasan: “Collision avoidance and advanced driver assistance systems have already proved to be vital in reducing casualties and technology has further potential to prevent crashes.”

Royal National Institute of Blind People (RNIB) Chief Executive, Matt Stringer: “RNIB welcomes the pilot scheme of autonomous vehicles. Blind and partially sighted people are already navigating increasingly automated streetscapes, not just as future passengers, but as pedestrians today. The true potential of autonomous vehicles will only be realised when they’re safe, accessible and intuitive for everyone, from the pavement to the passenger seat.”

Chief Executive of Motability Operations, Andrew Miller: “Automated vehicles have the potential to be transformative. Implementing this technology on the UK’s roads could help our disabled customers be better connected to work, education, healthcare and wider society.”

Meanwhile, Waymo has reportedly suspended service in parts of Los Angeles after its robotaxis were targeted during protests following immigration raids. Did someone mention public trust?

Q&A with Alex Bainbridge, of Autoura, on the first digital sightseeing products for self-driving vehicles.

Self-driving tourism: The natural endpoint for AVs for leisure

For years, tourism entrepreneur and CEO of Autoura, Alex Bainbridge, has been urging the UK to concede the self-driving engineering race and focus on the business opportunity.

An expert in customer experience and key member of The Self-Driving Industry Awards judging panel, we thought it was high time for an update.

Alex, tell us about Autoura’s vision for self-driving tourism

In conversations about autonomous vehicles, it’s easy to get caught up in robotaxis, last-mile logistics and urban commuting. But what happens when autonomy is personal and you fancy a getaway? Parts of this future are already here.

Today, if a family wants to visit Stonehenge from London, they might join a coach tour. Those seeking a more personalised experience might book a private tour, typically involving an executive car with a professional driver. Spend a bit more, and that driver may also serve as a guide.

We at Autoura, in collaboration with Bespoke England Tours, are developing a new kind of private tour, where the guiding role is handled by an AI tour guide. It’s a hybrid model, for now, a revenue-focused concept which prepares us for a near-term future when the driver role is removed altogether.

Dr Clare Hart and other Autoura AI tour guides... The natural endpoint for a privately owned self-driving cars
Dr Clare Hart and other Autoura AI tour guides… the natural endpoint for self-driving cars

And you’ve got a revenue-generating transitional model ready to go?

Yes. Leisure journeys are different in that people demand interaction, an experience. Our guests ride in a premium vehicle, with our AI tour guide providing the backstory, answering questions and bringing the ancient stones to life. Our approach is designed as a three-stage progression:

1) Car + driver-guide: The traditional premium model. Human expertise in the seat beside you.
2) Car + driver + AI tour guide: Our current product. A real-world blend of autonomy and automation.
3) Autonomous car + AI tour guide: The natural endpoint for a privately owned AV used for leisure.

This minimum viable product offers everything but the self-driving car itself. Crucially, it prepares the user experience for when that final component arrives.

Stonehenge is not just iconic, it’s the perfect place to test. The drive from London is about two hours, mostly on motorways. The experience on-site is sequentially structured, making it ideal for AI-guided tourism. There are so many exciting possibilities, and we’re proud to be leading the AV tourism revolution.

For more from Alex, and others, on the rise of AI in tour guiding, check out the new Cyborguide blog site.

Calls to accelerate advanced trials, investment and public education at UK self-driving APPG

Self-driving event review: APPG Road to Growth, May 2025

On Wednesday 7 May, we were delighted to attend the Self-Driving Vehicles All-Party Parliamentary Group’s Road to Growth event at Portcullis House, Westminster.

As usual, there were representatives from across the transport ecosystem, with legal services and the insurance industry particularly well represented this time.

Opening the session, Self-Driving APPG Chair and Labour Growth Group Co-Chair, Chris Curtis MP, called on the government to be more nimble and agile in pursuit of global technology leadership.

[L-R] Pat McFadden MP and Chris Curtis MP on an Ohmio self-driving shuttle in Milton Keynes
[L-R] Pat McFadden MP and Chris Curtis MP on an Ohmio self-driving shuttle in Milton Keynes

He then handed over to the expert panellists: David Wong, Senior Technology and Innovation Manager at The Society of Motor Manufacturers and Traders (SMMT), and Sarah Gates, Head of Public Policy at Wayve.

Self-driving AI

Describing automated driving as “an application of AI at its finest”, Wong highlighted 2023 SMMT research, funded by Innovate UK, showing that that the market for connected and automated vehicles (CAVs) could be worth £66 billion in the UK by 2040, creating 342,000 jobs and preventing 60,000 serious accidents.

“As an industry, we are fully supportive,” he said. “We now need to take the leap to commercial deployments on our roads.”

Pointing to three Ps – profit, people, and the planet – he urged swift action on: 1) Regulation to enable advanced trials, taking out the safety driver; 2) Strategic investment to build the business case and support manufacturing in the UK; and 3) Public education.

Noting that it is almost exactly a year since the AV Act received Royal Assent, Gates explained how London-based Wayve has grown from an AI startup to a global company with 600+ employees.

Backed by Nvidia and Microsoft, it is now licensing its software to major vehicle manufacturers. Notably, Nissan announced last month that its 2027 ProPILOT system will include Wayve’s AI Driver.

UK timescale

Asked by Curtis about the cybersecurity risk of malevolent forces potentially seizing control of an entire fleet of self-driving vehicles, Gates pointed to the robustness of UN Regulation 155, which focuses on the cybersecurity of all vehicles.

There is growing frustration among self-driving leaders that the tech is ready now, already being rolled out elsewhere, yet the UK timescale seems to be slipping.  

“It takes real ministerial push to speed that up,” said Gates. “We’ve been consulting for six years!”

Meanwhile, Waymo alone is now providing 260,000 rides per week in America, increasing safety and accessibility for ever more willing customers. 

We Want Clean Air and Campaign for Accessible Transport protesters celebrated at home of Self-Driving Industry Awards.

Resistance exhibition at self-driving awards venue highlights 20th century campaigns for clean air and accessible transport

The current lead exhibition at the Turner Contemporary art gallery in Margate, venue for The Self-Driving Industry Awards, highlights the incredible history of campaigns for cleaner and more accessible transport, among other great causes.

Curated by artist and filmmaker Steve McQueen, “Resistance” sets out to tell forgotten stories of how ordinary people fought for change between 1903 and 2003.

We Want Clean Air

For us, two of the most eye-catching images are by Henry Grant, detailing the We Want Clean Air protest and showing the grim levels of smog in central London in 1956.

Pictures by Henry Grant at the Resistance exhibition at the Turner Contemporary in Margate, 2025
Pictures by Henry Grant at the Resistance exhibition at the Turner Contemporary in Margate, 2025

Here at CARS OF THE FUTURE we’ve noticed an increasing appreciation of how connected and automated mobility (CAM) can accelerate the transition to net zero.

For example, in the cutting-edge self-driving and clean fuel technologies on show at Cenex Expo 2024.

We’re delighted to announce that we’re partnering with them once again for Cenex Expo 2025 at UTAC Proving Ground, Millbrook, in September – registration open now!

As Ian Constance, CEO of the Advanced Propulsion Centre (APC) and Zenzic, told CAM Innovators 2025: “CAM and net-zero are on different tracks which I believe will converge thanks to CAM’s potential to go beyond the vehicle, to tear up ownership models.”

We Want Accessible Transport

Another stunning shot was taken by Brenda Price, in 1989, showing members of The Campaign for Accessible Transport (CAT) trying to board a bus in Whitehall.

Picture by Brenda Price at the Resistance exhibition at the at the Turner Contemporary in Margate, 2025
Picture by Brenda Price at the Resistance exhibition at the Turner Contemporary in Margate, 2025

For our part, we’ll continue to showcase the fantastic work of organisations such as the Research Institute for Disabled Consumers (RiDC) in ensuring that self-driving does indeed become a “transformative technology for a lot of disabled people”.

We did, of course, present our 2024 Design Award jointly to TRL and the RiDC for their ground-breaking project to support the development of inclusive automated transport technologies and services.

See this short film, funded by the Motability Foundation, on the needs, perceptions, and challenges faced by disabled people:

Project participant, Kirsty, said: “I’ve been disabled since about 2008. My condition causes degradation of my nervous system. I use a power chair, which fits my particular needs, and I use public transport a lot.

“Access ramps need to be tested not just for one kind of wheelchair, but for a few varieties. For me, this one was absolutely fine. I could get in fairly easily because compared to most existing buses the door is wider and they’ve been generous with the aisle space. I’m quite practiced at it, though, and I could see the difficulties that others had, so it does need changes.

“Pretty much everyone will become disabled eventually. If you live long enough, you’ll get to a point where you’re going to struggle with mobility. By designing for all of us, you’re helping everybody, including your future self.

“You want either a bus driver or attendant there when you’re on your own and you’re vulnerable already. That’s my worry about completely driverless vehicles. The ideal accessible autonomous vehicle for me is one where I can turn up, press a button, and someone will come out. I can tell it where I want to go and have a stress-free journey.”

Self-Driving Industry Awards

Entries for The Self-Driving Industry Awards 2025 open at 9am UK-time on Tuesday 1 July and we look forward to welcoming the winners to Margate to enjoy what JMW Turner called ‘the loveliest’ skies in Europe.

Turner Contemporary on the day of the inaugural Self-Driving Industry Awards in 2024
Turner Contemporary on the day of the inaugural Self-Driving Industry Awards in 2023