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Highway Code changes to move Britain “closer to a self-driving revolution” sparked some stonking new driverless headlines…

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Top 5 jaw-dropping self-driving headlines UK press April-May 2022

As part of our mission to encourage more sensible debate about self-driving, it’s important to keep an eye on how the rest of the media covers our industry.

As usual, extra points are available for informed commentary and nuanced safety messages in another exciting edition of… Hyperbolic Headlines!

Since April, when the government set out changes to The Highway Code to move Britain “closer to a self-driving revolution”, there have been some absolute stonkers in the UK press.

Self-driving revolution stories

Here’s our Top 5 from the last few weeks…

At No.5, this, from The Guardian on 20 April, is a good example of the widespread reaction: “Sit back and enjoy a film at the wheel in your driverless car – but don’t use the phone”.

At No 4. Is it helpful or is it scary? From on 11 May: “Driverless cars will need ‘L-plates or flashing lights’ to combat widespread fear and distrust, report finds”.

At No.3. Give this one a second or two. Missing the point in spectacular style, The Express on 30 April, with: “Autonomous learner cars could be a reality – but not for at least 20 years”.

The bar is getting pretty high now.

At No.2. The Telegraph, who have form for self-driving pessimism, were at it again on 2 May: “Driverless cars will be a disappointment, if they ever arrive”.

I know. How can that ever be beaten? Well…

At No.1, step forward Jeremy Clarkson in The Sun on 22 April with: “Driverless cars are pointless – and they have built-in instructions to kill you”.

As we’ve noted before, the self-driving industry has a public perception mountain to climb.

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Author: Neil Kennett

Neil is MD of Featurebank Ltd. He launched in 2019.