Enormous UK self-driving business opportunity: Zenzic CAM Innovators 2024
A perennial highlight of the self-driving calendar, mid-March means Zenzic Connected and Automated Mobility (CAM) Innovators’ Day at the IET in London.
If 2022 celebrated the shared vision of societal benefits, and last year focused on global R&D leadership, CAM Innovators 2024 majored on the self-driving business case.
Keynote speakers
With Minister of State for the Investment Security Unit, Nusrat Ghani MP, as the first keynote speaker, there was an immediate sense that UK self-driving had truly arrived. Not in theory, but in Parliament, in international finance markets, and in providing quality services to the paying public.
In a short welcome speech, self-driving industry legend Prof. Paul Newman CBE, described the process of gaining National Highway Traffic Safety Administration (NHTSA) approval for the Oxa Driver-powered Beep shuttles in Florida.
He highlighted the extraordinary progress in AI over the last three years, the importance of the AV Bill, and the need to progress beyond R&D to real-world issues like where to deploy.
He then introduced Ghani, who also focused on commercialisation. “Self-driving represents an enormous opportunity,” she said. “The AV Bill provides a comprehensive framework for British firms to lead the world in greener, safer and more reliable transport.”
Following a ‘fireside chat’ with Ghani covering the necessity to build trust and the role of local authorities, Newman then introduced the second keynote speaker: Sir John Armitt CBE, Chairman of the National Infrastructure Committee (NIC).
Sir John opened with the famous quote by Peter Drucker that “culture eats strategy for breakfast”. He explained that the NIC exists to provide the UK government with impartial, expert advice on major long term infrastructure challenges. “The opportunities offered by these technologies are amazing,” he said, “and uncertainty should not be a reason to do nothing.”
Media huddle
Us journos were then whisked off for a ‘media huddle’ with the Minister, Sir John and Newman, at which we were encouraged to ask difficult questions.
Ok. So, how are hard-pressed local authorities expected to fund investment in self-driving services? What is the likely timescale for widespread UK rollout? Has the Cruise incident in America changed the thinking over here?
There was broad agreement that the commercial market doesn’t always work for essential public transport. Without putting a date on it, Newman likened self-driving adoption to water flowing downhill – it will quickly find its way and there will be countless second order effects.
Taking a helicopter view, Sir John pointed out that complexities were only to be expected in such technically advanced engineering, and that even Brunel delivered late and over budget!
Unfortunately, these media duties meant we missed the shaping regulation session, notably featuring George Ivanov, Head of International Policy at Waymo. He apparently expressed frustration at the lack of legislative progress in the UK and refused to be drawn on when Waymo might begin operating here.
Self-driving successes
After a short break, Mark Cracknell, Program Director at Zenzic, walked us through “12 months of success”, including the announcement of Cohort 4, the expansion of CAM Testbed UK (now including Catesby Tunnel and Tees Valley), and the launch of PAVE UK.
Alan Walker of Syselek then moderated a panel on developing the CAM supply chain featuring Dr. Martin Dürr of Dromos, Laura O’Neill of Belfast Harbour, Steven Russell of Stagecoach, and Steve Sutcliffe of Nissan – at least two more Self-Driving Industry Award winners there!
Dürr was the first, but not the last, speaker to praise CCAV and Zenzic for their commercial acumen. “We moved to the UK because of their support,” he said. “We are now close to our first deployment, are involved in an exciting project to revitalise old railways using the Dromos system, and are also looking at manufacturing our vehicles here.”
Next up, Agnessa Spanellis, senior lecturer in systems thinking at Edinburgh University, hosted a panel on trust and acceptance with Jonathan Smith of MFM, Ed Houghton of DG Cities, Gordon McCullough of the Research Institute for Disabled Consumers (RiDC), and urban designer Helen Ng of Jacobs.
Although improved accessibility is one of the most frequently quoted benefits of self-driving, McCullough reported that the disabled community are already starting to feel excluded. This cannot be ignored and we will bring you more from the RiDC in the coming weeks.
Following a short morning wrap-up by Kate Jack, of Standec, it was lunchtime. Amidst intense networking, the fish and chips was undoubtedly the dish of choice.
Self-driving insurance
Far from a post-lunch lull, the afternoon kicked-off with probably the best panel of the day – on insurance. Charlotte Greenacre, of Thatcham Research, laid the groundwork. For starters, some insurers are now refusing to insure EVs, much of our legislation is “not fit for the modern world”, and that’s before we even get into the different liabilities.
Over to Jonathan Fong, of the Association of British Insurers (ABI), to moderate a panel featuring Matt Daley of rFpro, Chris Jones of Admiral Pioneer, Rebecca Marsden of Oxa, Sam Tiltman of Marsh, and Jamie Wilson of Alexander Dennis.
Wilson outlined the challenges of evaluating risk in the continually changing environment of a bus route, and the considerably more difficult task of doing similar for free-roaming cars.
“Insurance is mission critical in preparation for mass market adoption, and will look very different from personal lines,” said Marsden. Tiltman predicted that self-driving would “terraform” insurance over the next two decades, resulting in less accidents, less deaths and dramatically increased logistical efficiencies.
On the requirement in the AV Bill for data sharing in the event of an accident, Daley raised the enticing prospect of using simulation to literally show exactly what happened.
In the home straight now, Eman Martin-Vignerte, Government Affairs Director at Bosch UK, explained how a partnership with WeRide enabled them to develop a Level 4 car in just 18 months. The three key challenges now, she asserted, are complexity, homologation and scalability.
Self-driving commercialisation
The final panel of the day, “Getting the show on the road”, provided pleasing evidence of multiple viable UK self-driving businesses. Moderated by Amy Marshall of PA Consulting, it featured Miles Garner of Aurrigo, Jim Hutchinson of Fusion Processing, Ben Jardine of eVersum, Louise Lawrence of WSP, and Ian Pulford of Ohmio UK.
Not only a leader in self-driving passenger vehicle manufacturing, Coventry-based Aurrigo is enjoying commercial success in automated baggage handling, notably at the multi-award-winning Changi Airport in Singapore. “We now have paying customers, and we thank Innovate, CCAV and Zenzic for their help in getting us here,” said Garner.
Fusion, of course, provided software to our reigning Self-Driving Vehicle of the Year champion, CAVForth, which has already given tens of thousands of passengers their first taste of self-driving public transport in Scotland. “The next step is taking out the safety driver and moving to commercial success,” said Hutchinson.
Summarising the info-packed day, former Minister of State for Digital and Creative Industries, now executive chair at WMG, Margot James, reflected on the ability of CAM to improve safety and “bring about a more inclusive society”. She emphasised the urgent need to pass the AV Bill to enable UK self-driving to flourish.
We certainly hope that will be in place by this time next year, for CAM Innovators 2025. In the meantime, let’s finish with this intriguing snapshot – traffic on the Embankment as we arrived at the IET for CAM Innovators 2023, when there was a tube strike, and this year. Spot the difference!
For more on accelerating the self-driving revolution, and to apply for CAM Scale-up Cohort 5, visit the Zenzic website.
